Privacy Policy
How we use the information you give us.
Last updated: 30 September 2026
Who we are
Penguin Fire Protection Ltd (“we”, “us”), company number 16014416, registered in England and Wales, is responsible for the personal information described in this policy (the “controller” under data protection law). You can contact us at North View, North Townside Road, North Frodingham, YO25 8LB, by email at info@penguinfireprotection.co.uk or by phone on 07840 334541.
What information we collect
When you use our quote form, we collect your name, how you would like us to contact you, your phone number and/or email address, the service you need, the type of premises, the site postcode and anything you tell us in the message box. If you ask about fire extinguishers, we also collect what you need and, if you tell us, how many extinguishers you have and what types they are.
When you phone or email us, we collect the details you give us. When we carry out work for you, we also record information about the premises and the people we deal with there, for example in fire risk assessment reports and service certificates.
How the quote form reaches us
The details you enter in the quote form are sent to us by email, and a copy is kept in our website’s secure admin area so no enquiry gets lost. Our website’s email system also keeps a log of the emails it sends, including a copy of each enquiry email. We use these details only to reply to your enquiry.
How we use your information, and why
- To reply to your enquiry and prepare a quote. We do this because you have asked us to, before entering into a contract, and because we have a legitimate interest in responding to enquiries about our services.
- To carry out the work and keep records of it. We do this to perform our contract with you or your organisation, and to meet our legal obligations, such as keeping accounting and tax records.
Who we share it with
We do not sell your personal information. We share it only with organisations that help us run our business, such as our email provider and website host, with Google and Microsoft if you accept analytics or advertising cookies (see Cookies below), and where the law requires us to.
How long we keep it
We keep enquiry details only for as long as we need them to deal with your enquiry and any follow-up. If you become a customer, we keep records of the work we carry out for as long as they are needed for your fire safety records and to meet our legal, tax and insurance obligations.
Your rights
You have the right to ask for a copy of the personal information we hold about you, and to ask us to correct it, delete it or restrict how we use it. You can also object to us using it where we rely on legitimate interests. To make a request, email info@penguinfireprotection.co.uk. We will respond within one month.
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
Cookies
Cookies are small files saved on your device by a website. We use them in three ways.
Cookies the site needs. We set one cookie, pfp_cookie_consent, to remember your cookie choices, so we do not ask you on every page. It lasts 6 months. The site cannot work properly without cookies like this, so we do not ask for consent to it.
Analytics cookies (only if you agree). If you choose ‘Accept all’, or turn on Analytics under ‘Choose’, we use two tools to understand how our website is used, so we can improve it:
- Google Analytics: counts visits and shows which pages are viewed, how visitors found our site, and what they click, such as our phone number or quote buttons. It sets cookies such as
_ga, which can last up to 2 years. - Microsoft Clarity: shows how visitors use our pages, including heatmaps and recordings of mouse movements, scrolling and taps. Clarity is set to hide what you type into forms. It sets cookies such as
_clck(up to 1 year) and_clsk(1 day).
Our own cookie for enquiries. If you accept analytics or advertising cookies, we also set a cookie called pfp_src for 30 days. It records how you reached our site (for example a Google search or one of our adverts) and the first page you saw. If you send us a quote request, this is included with it, so we can see which of our marketing leads to enquiries.
Google and Microsoft handle this information as described in Google’s privacy policy and the Microsoft Privacy Statement.
Advertising cookies (only if you agree). We use Google Ads to advertise our services. If you choose ‘Accept all’, or turn on Advertising under ‘Choose’, Google sets cookies (such as _gcl_au) that do two things:
- Measure our adverts: they tell us when someone who clicked one of our ads goes on to send an enquiry, so we can see which ads work.
- Show you relevant ads: Google may show you our ads again on other websites and apps after you have visited our site (known as remarketing).
These cookies can last up to 90 days. Google handles this information as described in Google’s advertising policy and privacy policy. You can also manage the ads Google shows you at My Ad Center.
If you reject, no analytics or advertising cookies are stored on your device, and Microsoft Clarity is not used. Google may still receive limited information without cookies, such as the fact that a page was visited, which it cannot use to recognise you.
We rely on your consent for analytics and advertising cookies. You can change your mind at any time: change your cookie settings. You can also delete cookies in your browser settings.
Changes to this policy
We will update this page if the way we handle personal information changes.